Directing.Commercials
by Marc Schölermann
Marc Schölermann has been internationally successful as a commercial film director for more than two decades. His work has earned him numerous prestigious awards and accolades. He chased Robbie Williams across the Alps as a James Bond. He has made Chuck Norris brew beer and Dieter Zetsche to drive a BMW. He chased Michael Schumacher around the Barcelona racetrack and made Pierce Brosnan eat Rocher. He has shot on all continents and for all continents (with the exception of Antarctica, but who knows what is yet to come...)
In this book, he explains in a detailed and enjoyable manner all the steps and stages of a commercial film production and describes everything you have to know as a commercial director and what pitfalls you need to be aware of. Among other issues, he addresses the following topics:
- What is good storytelling?
- How do you find a Production Company and/or an Agent?
- What do you have to watch out for when doing a conference call?
- What are the important elements for a treatment?
- How to work successfully with agencies and clients.
- How to keep actors fresh and authentic from one take to the next?
- What do you need to consider if you are working with celebrities?
The book also includes in-depth interviews with international directing agents, agency creatives and producers. Each of them describes their very own view of commercials and advertising. These include Nathalie Winkler (no.agency), Marjorieth Sanmartin (PuK), Ali Brown (Prettybird), Burak Heplevent (ep+films), Gesa Müller Reinhardt (gesas.management), Christian Sommer (Saint Elmos), Jim Evans (Untitled,Inc.) and Alexander Husche (Markenfilm).
Directing.Commercials is a insightful and entertaining view into the world of commercials from a director's perspective. Vivid, honest and with a multitude of interesting anecdotes from the trenches, it is an indispensable guide for beginners and experienced filmmakers alike.
German edition now available on Amazon as paperback or ebook!
English version coming soon!